by Lauren | Nov 27, 2018 | Marketing, Marketing Plan, Strategy
In just 4 weeks from today it will be all about tinsel, opening of presents and loads of food and drink. If you’re feeling anything like me, then just surviving till you go on leave is what you are concentrating on. For most of you, planning for 2019 is probably...
by Lauren | Apr 12, 2018 | Marketing, Marketing Plan, Strategy
One of the hardest and definitely most tragic parts of my job is when I meet with a new client and they tell me they’ve spent a fortune on their marketing with little or no result. And 9 times out of 10 when I ask what their Marketing Plan looked like for the year,...
by Lauren | Sep 3, 2016 | events, Marketing, Marketing Plan, Social media, Strategy
Marketing Works was appointed as the Quarter’s marketing agency and the brief was to get the Quarter back on the map from a brand awareness perspective. Looking at past history, the centre events worked really and so as part the Marketing Strategy we set a date for a...
by Lauren | Jul 1, 2016 | advertising, events, Marketing, Marketing Plan, Social media, Strategy
The strategy and planning that goes into this event is immense and every year our client vows it’s the last year and then every year we sit down and being again. This event is a survivor/fear factor/ironman in a pool event as contestants enter the...
by Lauren | Feb 26, 2016 | Marketing, Strategy
We work in a very competitive environment and everyone is trying to make a successful living out of their businesses. However all too often I see clients falling into the trap of diversifying their core business to the extent that the end consumer, your client, ends...
by Lauren | Sep 14, 2015 | Marketing, Marketing Plan, Strategy
I always joke with my clients and people that I meet, when I give them my 60sec elevator speech ,that I come from the ‘Nerdy side of marketing.’ With all of today’s technology, gizmos and latest and greatest ways to market your brand, it is so easy to get lost. But...
