by Lauren | Nov 4, 2024 | Marketing
In today’s fast-paced digital landscape, integrating AI into marketing strategies has become a part of my world. I won’t lie, I didn’t adopt it immediately. Maybe I’m too old 😉 But now as I look back over the past decade, I’ve realised AI and tools are very much...
by Lauren | Oct 23, 2024 | Marketing
In today’s fast-paced digital world, automation offers businesses a chance to streamline operations, improve efficiency, and reduce costs. But when it comes to marketing, call me SUPER OLD SCHOOL, but I believe over-automating can cause businesses to lose the personal...
by Lauren | Feb 20, 2023 | Marketing
The importance of a multifaceted digital strategy cannot be emphasised enough. I truly believe in my consultancy that one cannot hope to have a successful marketing strategy without looking at all the channels that are available to you. One could consider it like a...
by Lauren | Jun 14, 2019 | Marketing
Whilst on a recent camping holiday with my family at Glengarry in the Kamberg. I got the opportunity to do some beautiful trail runs. The scenery is spectacular up there and before you know it you’ve run 9km without noticing! I run not only for the amazing...
by Lauren | May 15, 2019 | Marketing
Earlier this year I finished my notebook that I use to take notes in meetings, make my lists etc. So off I took myself to Typo for a new notebook. I literally spent an hour choosing a new notebook, you swear I was making a life long commitment! I got seriously stuck...
by Lauren | Apr 26, 2019 | Marketing
Gary Vaynerchuk is very outspoken in the marketing world on this topic and he believes that the ultimate Marketing Strategy you can have, is to care for your customers. One of his more well-known quotes is therefore no surprise: “The best marketing strategy...
