by Lauren | Sep 14, 2015 | Marketing, Marketing Plan, Strategy
I always joke with my clients and people that I meet, when I give them my 60sec elevator speech ,that I come from the ‘Nerdy side of marketing.’ With all of today’s technology, gizmos and latest and greatest ways to market your brand, it is so easy to get lost. But...
by Lauren | Aug 12, 2015 | advertising, Marketing
It’s a tough one this following your gut thing, especially if you’re a small business and you need the sale. For decades, even centuries people have been quoting intuition. Steve Jobs called intuition “more powerful than intellect.” And Albert Einstein called it the...
by Lauren | Jul 24, 2015 | Marketing, Motivational Friday, Strategy
Just because you do all the right things, follow at the ‘right steps’ doesn’t mean that you are totally guaranteed your marketing strategy will work. There can be several factors that can play a role in why your marketing is not working and why your brand is not...
by Lauren | Jul 22, 2015 | Marketing, Social media, Strategy
There is that very true saying: ‘Dynamite comes in small packages’ and yet when we think about Marketing budgets, the same some however doesn’t apply. All of a sudden that goes out the window and we believe that if you can’t throw the big budget at the problem your...
by Lauren | Jul 17, 2015 | Marketing, Marketing Plan, Strategy
Whether you are a small business or a fortune 500 company you need a Marketing strategy. One would think that its common sense to have one, however many business owners fall into the trap of marketing and spending budget on advertising without a clear cut plan in...
