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How I use AI and other tools in my work. 

How I use AI and other tools in my work. 

In today’s fast-paced digital landscape, integrating AI into marketing strategies has become a part of my world. I won’t lie, I didn’t adopt it immediately. Maybe I’m too old 😉 But now as I look back over the past decade, I’ve realised AI and tools are very much...
The Risks of Over-Automating Your Business

The Risks of Over-Automating Your Business

In today’s fast-paced digital world, automation offers businesses a chance to streamline operations, improve efficiency, and reduce costs. But when it comes to marketing, call me SUPER OLD SCHOOL, but I believe over-automating can cause businesses to lose the personal...
Building a Multifaceted Digital Strategy

Building a Multifaceted Digital Strategy

The importance of a multifaceted digital strategy cannot be emphasised enough. I truly believe in my consultancy that one cannot hope to have a successful marketing strategy without looking at all the channels that are available to you. One could consider it like a...
3 Marketing Strategy truths I learnt on my run

3 Marketing Strategy truths I learnt on my run

Whilst on a recent camping holiday with my family at Glengarry in the Kamberg. I got the opportunity to do some beautiful trail runs. The scenery is spectacular up there and before you know it you’ve run 9km without noticing! I run not only for the amazing...
Stuck in the Detail

Stuck in the Detail

Earlier this year I finished my notebook that I use to take notes in meetings, make my lists etc. So off I took myself to Typo for a new notebook. I literally spent an hour choosing a new notebook, you swear I was making a life long commitment! I got seriously stuck...