by Lauren | Feb 26, 2016 | Marketing, Strategy
We work in a very competitive environment and everyone is trying to make a successful living out of their businesses. However all too often I see clients falling into the trap of diversifying their core business to the extent that the end consumer, your client, ends...
by Lauren | Jan 18, 2016 | Marketing, Marketing Communication, Marketing Plan
It’s a New Year, new resolutions, new beginnings and brand new opportunities to make it happen!! Can you sense my excitement? I’m filled with so many great expectations for this year and really excited about what I’m going help my clients achieve. All of the above is...
by Lauren | Nov 17, 2015 | advertising, Marketing
It is nearing the end of the year, in fact in just 6 week’s we will be singing ‘Auld lang syne’ and looking back on 2015, reminiscing what worked what didn’t and how we can get better. It is hard not to put your foot down on the clutch and...
by Lauren | Sep 14, 2015 | Marketing, Marketing Plan, Strategy
I always joke with my clients and people that I meet, when I give them my 60sec elevator speech ,that I come from the ‘Nerdy side of marketing.’ With all of today’s technology, gizmos and latest and greatest ways to market your brand, it is so easy to get lost. But...
by Lauren | Aug 12, 2015 | advertising, Marketing
It’s a tough one this following your gut thing, especially if you’re a small business and you need the sale. For decades, even centuries people have been quoting intuition. Steve Jobs called intuition “more powerful than intellect.” And Albert Einstein called it the...
