Stuck in the Detail

Stuck in the Detail

Earlier this year I finished my notebook that I use to take notes in meetings, make my lists etc. So off I took myself to Typo for a new notebook. I literally spent an hour choosing a new notebook, you swear I was making a life long commitment! I got seriously stuck...
Marketing Strategy – Care

Marketing Strategy – Care

Gary Vaynerchuk is very outspoken in the marketing world on this topic and he believes that the ultimate Marketing Strategy you can have,  is to care for your customers. One of his more well-known quotes is therefore no surprise:  “The best marketing strategy...
Setup for 2019 Marketing Success

Setup for 2019 Marketing Success

In just 4 weeks from today it will be all about tinsel, opening of presents and loads of food and drink. If you’re feeling anything like me, then just surviving till you go on leave is what you are concentrating on.  For most of you, planning for 2019 is probably...
Are you planning to fail?

Are you planning to fail?

One of the hardest and definitely most tragic parts of my job is when I meet with a new client and they tell me they’ve spent a fortune on their marketing with little or no result. And 9 times out of 10 when I ask what their Marketing Plan looked like for the year,...
Play to your Marketing strengths

Play to your Marketing strengths

We work in a very competitive environment and everyone is trying to make a successful living out of their businesses. However all too often I see clients falling into the trap of diversifying their core business to the extent that the end consumer, your client, ends...