3 Marketing Strategy truths I learnt on my run

3 Marketing Strategy truths I learnt on my run

Whilst on a recent camping holiday with my family at Glengarry in the Kamberg. I got the opportunity to do some beautiful trail runs. The scenery is spectacular up there and before you know it you’ve run 9km without noticing! I run not only for the amazing benefits...
Marketing Strategy – Care

Marketing Strategy – Care

Gary Vaynerchuk is very outspoken in the marketing world on this topic and he believes that the ultimate Marketing Strategy you can have,  is to care for your customers. One of his more well-known quotes is therefore no surprise:  “The best marketing strategy...
Are you planning to fail?

Are you planning to fail?

One of the hardest and definitely most tragic parts of my job is when I meet with a new client and they tell me they’ve spent a fortune on their marketing with little or no result. And 9 times out of 10 when I ask what their Marketing Plan looked like for the year,...
Play to your Marketing strengths

Play to your Marketing strengths

We work in a very competitive environment and everyone is trying to make a successful living out of their businesses. However all too often I see clients falling into the trap of diversifying their core business to the extent that the end consumer, your client, ends...