3 Marketing Strategy truths I learnt on my run

3 Marketing Strategy truths I learnt on my run

Whilst on a recent camping holiday with my family at Glengarry in the Kamberg. I got the opportunity to do some beautiful trail runs. The scenery is spectacular up there and before you know it you’ve run 9km without noticing! I run not only for the amazing benefits...
Are you planning to fail?

Are you planning to fail?

One of the hardest and definitely most tragic parts of my job is when I meet with a new client and they tell me they’ve spent a fortune on their marketing with little or no result. And 9 times out of 10 when I ask what their Marketing Plan looked like for the year,...
Back to Basics Marketing

Back to Basics Marketing

I always joke with my clients and people that I meet, when I give them my 60sec elevator speech ,that I come from the ‘Nerdy side of marketing.’ With all of today’s technology, gizmos and latest and greatest ways to market your brand, it is so easy to get lost. But...
Gut instinct

Gut instinct

It’s a tough one this following your gut thing, especially if you’re a small business and you need the sale. For decades, even centuries people have been quoting intuition. Steve Jobs called intuition “more powerful than intellect.” And Albert Einstein called it the...