Are you planning to fail?

Are you planning to fail?

One of the hardest and definitely most tragic parts of my job is when I meet with a new client and they tell me they’ve spent a fortune on their marketing with little or no result. And 9 times out of 10 when I ask what their Marketing Plan looked like for the year,...

Start small

There is that very true saying: ‘Dynamite comes in small packages’ and yet when we think about Marketing budgets, the same some however doesn’t apply. All of a sudden that goes out the window and we believe that if you can’t throw the big budget at the problem your...

Marketing Strategy First

Whether you are a small business or a fortune 500 company you need a Marketing strategy. One would think that its common sense to have one, however many business owners fall into the trap of marketing and spending budget on advertising without a clear cut plan in...