3 Marketing Strategy truths I learnt on my run

3 Marketing Strategy truths I learnt on my run

Whilst on a recent camping holiday with my family at Glengarry in the Kamberg. I got the opportunity to do some beautiful trail runs. The scenery is spectacular up there and before you know it you’ve run 9km without noticing! I run not only for the amazing benefits...
Stuck in the Detail

Stuck in the Detail

Earlier this year I finished my notebook that I use to take notes in meetings, make my lists etc. So off I took myself to Typo for a new notebook. I literally spent an hour choosing a new notebook, you swear I was making a life long commitment! I got seriously stuck...
Are you planning to fail?

Are you planning to fail?

One of the hardest and definitely most tragic parts of my job is when I meet with a new client and they tell me they’ve spent a fortune on their marketing with little or no result. And 9 times out of 10 when I ask what their Marketing Plan looked like for the year,...
Carpe Diem Marketing

Carpe Diem Marketing

It is nearing the end of the year, in fact in just 6 week’s we will be singing ‘Auld lang syne’ and looking back on 2015, reminiscing what worked what didn’t and how we can get better. It is hard not to put your foot down on the clutch and...
Back to Basics Marketing

Back to Basics Marketing

I always joke with my clients and people that I meet, when I give them my 60sec elevator speech ,that I come from the ‘Nerdy side of marketing.’ With all of today’s technology, gizmos and latest and greatest ways to market your brand, it is so easy to get lost. But...