It’s a tough one this following your gut thing, especially if you’re a small business and you need the sale. For decades, even centuries people have been quoting intuition. Steve Jobs called intuition “more powerful than intellect.” And Albert Einstein called it the sacred gift’’
And if your intuition is screaming at you, that there is something not right then trust that.
This is also true for your marketing. There is great value in trusting your instincts. If you are deciding what to do with your marketing or where you should be placing your advertising, often your gut instinct will be your best guide.
It doesn’t mean that you shouldn’t sit down first and look at a clear strategy and plan for your marketing, but it does mean that when you do sit down, you should use your gut as a guide. Doing this in conjunction with staying true to your vision and strategy for your business, is a sure way to make sure you succeed in your marketing choices.