Are you planning to fail?

Are you planning to fail?

One of the hardest and definitely most tragic parts of my job is when I meet with a new client and they tell me they’ve spent a fortune on their marketing with little or no result. And 9 times out of 10 when I ask what their Marketing Plan looked like for the year,...
Play to your Marketing strengths

Play to your Marketing strengths

We work in a very competitive environment and everyone is trying to make a successful living out of their businesses. However all too often I see clients falling into the trap of diversifying their core business to the extent that the end consumer, your client, ends...
Back to Basics Marketing

Back to Basics Marketing

I always joke with my clients and people that I meet, when I give them my 60sec elevator speech ,that I come from the ‘Nerdy side of marketing.’ With all of today’s technology, gizmos and latest and greatest ways to market your brand, it is so easy to get lost. But...
Refocus Marketing

Refocus Marketing

Just because you do all the right things, follow at the ‘right steps’ doesn’t mean that you are totally guaranteed your marketing strategy will work. There can be several factors that can play a role in why your marketing  is not working and why your brand is not...