Setup for 2019 Marketing Success

Setup for 2019 Marketing Success

In just 4 weeks from today it will be all about tinsel, opening of presents and loads of food and drink. If you’re feeling anything like me, then just surviving till you go on leave is what you are concentrating on.  For most of you, planning for 2019 is probably...
Are you planning to fail?

Are you planning to fail?

One of the hardest and definitely most tragic parts of my job is when I meet with a new client and they tell me they’ve spent a fortune on their marketing with little or no result. And 9 times out of 10 when I ask what their Marketing Plan looked like for the year,...
Play to your Marketing strengths

Play to your Marketing strengths

We work in a very competitive environment and everyone is trying to make a successful living out of their businesses. However all too often I see clients falling into the trap of diversifying their core business to the extent that the end consumer, your client, ends...