by Lauren | Apr 12, 2018 | Marketing, Marketing Plan, Strategy
One of the hardest and definitely most tragic parts of my job is when I meet with a new client and they tell me they’ve spent a fortune on their marketing with little or no result. And 9 times out of 10 when I ask what their Marketing Plan looked like for the year,...
by Lauren | Sep 3, 2016 | events, Marketing, Marketing Plan, Social media, Strategy
Marketing Works was appointed as the Quarter’s marketing agency and the brief was to get the Quarter back on the map from a brand awareness perspective. Looking at past history, the centre events worked really and so as part the Marketing Strategy we set a date for a...
by Lauren | Aug 1, 2016 | advertising, events, Marketing, Marketing Plan
Marketing Works was called in to handle this national event as it was the KZN region this year. It had some challenges in that we were coordinating a National event and all the planning was done from 400km away. Marketing works handled the event from start to finish...
by Lauren | Jul 1, 2016 | advertising, events, Marketing, Marketing Plan, Social media, Strategy
The strategy and planning that goes into this event is immense and every year our client vows it’s the last year and then every year we sit down and being again. This event is a survivor/fear factor/ironman in a pool event as contestants enter the pool for a...
by Lauren | Jan 18, 2016 | Marketing, Marketing Communication, Marketing Plan
It’s a New Year, new resolutions, new beginnings and brand new opportunities to make it happen!! Can you sense my excitement? I’m filled with so many great expectations for this year and really excited about what I’m going help my clients achieve. All of the above is...
by Lauren | Sep 14, 2015 | Marketing, Marketing Plan, Strategy
I always joke with my clients and people that I meet, when I give them my 60sec elevator speech ,that I come from the ‘Nerdy side of marketing.’ With all of today’s technology, gizmos and latest and greatest ways to market your brand, it is so easy to get lost. But...
