Play to your Marketing strengths

Play to your Marketing strengths

We work in a very competitive environment and everyone is trying to make a successful living out of their businesses. However all too often I see clients falling into the trap of diversifying their core business to the extent that the end consumer, your client, ends...
Carpe Diem Marketing

Carpe Diem Marketing

It is nearing the end of the year, in fact in just 6 week’s we will be singing ‘Auld lang syne’ and looking back on 2015, reminiscing what worked what didn’t and how we can get better. It is hard not to put your foot down on the clutch and...
Back to Basics Marketing

Back to Basics Marketing

I always joke with my clients and people that I meet, when I give them my 60sec elevator speech ,that I come from the ‘Nerdy side of marketing.’ With all of today’s technology, gizmos and latest and greatest ways to market your brand, it is so easy to get lost. But...
Gut instinct

Gut instinct

It’s a tough one this following your gut thing, especially if you’re a small business and you need the sale. For decades, even centuries people have been quoting intuition. Steve Jobs called intuition “more powerful than intellect.” And Albert Einstein called it the...
Refocus Marketing

Refocus Marketing

Just because you do all the right things, follow at the ‘right steps’ doesn’t mean that you are totally guaranteed your marketing strategy will work. There can be several factors that can play a role in why your marketing  is not working and why your brand is not...

Start small

There is that very true saying: ‘Dynamite comes in small packages’ and yet when we think about Marketing budgets, the same some however doesn’t apply. All of a sudden that goes out the window and we believe that if you can’t throw the big budget at the problem your...